The Jeju Special Self-Governing Province will launch a tourist complaint reporting center on Monday, aiming to improve service standards and address the recent decline in the number of visitors to Korea’s southernmost resort island, officials said Friday.

To further improve its tourism appeal, the province set up a dedicated team to rebrand the island’s image and enhance its reputation.

Recently, Jeju has been mired in controversies stemming from complaints about poor service and overcharging at its popular tourist spots.

A well-known pork belly restaurant on Jeju sparked outrage in April by serving mostly fatty cuts, while further controversy emerged in July 토토사이트 over high seafood prices and allegations of power abuse at a popular beach.

As these problems continued, Jeju experienced a 7.6 percent year-on-year decline in tourist arrivals to 5.95 million visitors from January to June this year.