“The Bundesliga has long been seen as a leader globally when it comes to cutting-edge innovation,” said Pier Naber, Bundesliga International’s chief marketing officer. “Our long-term partnership with Sportradar continues to reflect this.

“We have been united from the start to push the boundaries of technology for the benefit of our fans. This early extension will lead us to more than 25 years of collaboration, and is a result of the trust and excitement we share for the future.”

Moritz Glockler, senior vice president of rights and strategy projects at Spotradar, also welcomed the new deal. 파친코

“We are an ideal partner to work with the Bundesliga in expanding and deepening its fan base through the development of AV and data-driven new products utilizing the latest technologies such as augmented streaming and AI,” Gloeckler said.

“This agreement is consistent with our broader strategy to selectively invest in long-term rights across key global sports that enable continued innovation and enhancement for our customers.

“We look forward to working with the Bundesliga for many years to redefine the football fan experience.”