Against Italy, Betson will feature online casino offerings including slots, table games and live casinos. Players can also access sports betting on its new website.

The group has been active in Italy for more than a decade through Star Casin ̀. The brand will continue to operate with the new Betson website.

Betson said the rollout was part of an ongoing strategy to expand its flagship into new markets. It includes expansion in Latin America, which is licensed in Argentina and Colombia, and plans to build on it.

“Italy has seen a significant increase in its importance to Betson,” said chief commercial officer Ronnie Hartvik. “We believe this is the right moment to introduce our flagship brand, Betson, to the market. 슬롯머신

“We aim to harness the power of scalability by consolidating our operations with an integrated Betson brand. And with extensive experience in the region, we aim to position the brand as a leading sports betting operator in the marketplace.”