While writing history, it is evaluated that sponsorship has contributed greatly over the 39 years leading to Chung Mong-koo, honorary chairman of Hyundai Motor Group, and Chung Eui-sun.
The Korean Archery Association announced on the 8th that the national archery team at the 2022 Hangzhou Asian Games won a total of 11 medals, including four gold medals, four silver medals and three bronze medals. 안전놀이터
In particular, the women’s recurve team event has won seven consecutive gold medals since the 1998 Bangkok Games, and the men’s recurve team event has won the gold medal for the first time in 13 years since the 2010 Guangzhou Games.
Il Sung-hyun swept all the gold medals in the recurve mixed, women’s team, and individual events, winning three gold medals. Analysts say that the stellar performance of the archery team was largely attributed to the efforts of sweaty athletes, Kochik staff, and the systematic sponsorship of Hyundai Motor Group, which lasted 39 years.
Chung Mong-koo, honorary chairman of Hyundai Motor Group, served as the president of the Korea Archery Association four times from 1985 to 1997, and is currently the honorary chairman of the Korea Archery Association. Honorary Chairman Chung Mong-koo laid the foundation for Korean archery to become the world’s strongest, including expanding the base of the archery population, discovering outstanding talent, and localizing equipment.
In the wake of Honorary Chairman Chung’s passion for archery, Chairman Chung Eui-sun supported athletes to show their best skills through the scientificization of archery as sports, systematic development of athletes, and customized support for each international competition.
In particular, Hyundai Motor Group provided full support for the Hangzhou competition, including △ customized training for the venue △ development of advanced technology-based training equipment △ managing the condition of the team during the competition.
Chairman Chung Eui-sun boosted spirits by watching the Hangzhou competition and cheering for the Korean national team players on the spot. In addition, as the president of the Asian Archery Federation, he gave encouragement to the national athletes who won medals by directly awarding the men’s and women’s individual awards in the recurve events.
Chairman Chung Eui-sun also took care of the operation status, such as rest areas and food, that players were prepared to maintain their best condition. The sponsors, Hyundai Motor Group and the Archery Association, set up a dedicated rest area at a hotel about 3km away from the stadium, allowing athletes to take enough rest before and after the game. It allowed physical therapy and showers in the resting area, and provided a variety of snacks and drinks such as sandwiches, fried tofu rice balls, rice balls, fruits, nuts, fruit juice, and ion drinks.
He also signed a contract with a famous Korean restaurant in Hangzhou to provide Korean food for lunch to the players during the game. Rumor has it that the players have paid close attention to selecting their preferred menus as well as purchasing food materials to cooking. Every day, you can eat differently, including rice, Sungnyung, soybean paste stew, beef bulgogi, spicy stir-fried marinated duck, steamed ripe kimchi chicken, LA ribs, and grilled abalone.
In addition to his activities in Hangzhou, Chairman Chung Eui-sun carefully supported tangible and intangible preparation infrastructure such as systematic training for the tournament and training equipment using new technologies.
It created a “virtual Hangzhou” that simulates the Hangzhou archery stadium in Jincheon National Training Center and enhances adaptability to the competition. The stadium’s colors, electronic display, structure, and noise at the stadium site were thoroughly applied.
In addition to the climate adaptation training in Hangzhou, which is a little hotter than Korea, noise training has been conducted steadily to maintain concentration on the noise of the crowd. △High-precision shooting machine, a device that selects the best quality arrows, △A score automatic recording device that automatically reads and converts scores into a database, △Vision-based heart rate measurement equipment, which measures players’ tension, was deployed to help them train systematically.
In addition, for this competition, it was possible to improve the players’ performance by developing a “dedicated shooting machine” for the compound and producing a “customized grip” and “an assistant equipment” for the compound with a 3D printer.
Chairman Chung Eui-sun met in person with the players ahead of the China Archery World Cup in May to have a luncheon and encourage them. Chairman Chung reportedly consoled the psychological difficulties of players who went through two national team selection matches due to the postponement of the Hangzhou competition, and talked about a variety of things from personal stories to training contents.
“The efforts of athletes and coaches, transparent management of the archery association, public support, and support of Hyundai Motor Group are the driving forces of the archery team,” a Hyundai Motor Group official said. “From the 1978 Bangkok Asian Games to this Hangzhou Games, we won 40 gold medals, 22 silver medals, and 17 bronze medals, showing the world that Korean archery is the best in Asia as well as the world.”