Adidas said on Wednesday that it will extend its sponsorship contract with Son for another five years. According to the brand, Son will be supported by Adidas for a whopping 20 years from 2008 when he was a member of Hamburg SV to July 2028. While numerous brands including Adidas are sponsoring contracts with world-class soccer players, a sponsorship contract of more than 20 years is a rare case.
Excluding cases in which Beckham (England) and Zidane (France) have maintained a sponsorship relationship with the brand long after retirement, it is very rare that an active player such as Messi (Adidas) and Ronaldo (Portugal) has signed a sponsorship contract with a sports brand for more than 20 years. With this extension, Son Heung-min has been listed as one of the world’s best players.
In particular, the specific amount that Adidas offered Son Heung-min as a sponsor down payment was not disclosed, but it is known to be the highest amount ever for an Asian player. This shows Adidas Global’s position to continue a strong relationship with the brand’s representative Son Heung-min despite numerous love calls from rivals, as Neymar (Brazil), who has been in a relationship with Nike for 15 years, recently signed a new sponsorship contract with Puma, and Harry Kane (England), Son’s old teammate of Tottenham, also changed the sponsorship brand to Sketchers.
Adidas used Son Heung-min as its main model along with Messi when the official ball of the 2022 Qatar World Cup was released, and Son Heung-min also shone in the brand campaign of Adidas Global 2022 World Cup, standing shoulder to shoulder with players from various countries around the world. In addition, this year, the last year of the existing contract, has been active in Son Heung-min by launching a limited edition soccer shoe “HMS PACK” for Asian players for the first time in celebration of the 15 years he has been with Son Heung-min. 카지노사이트 순위
Meanwhile, at the invitation of Adidas CEO Björn Goulden, Son Heung-min visited Adidas headquarters in Herzogene-Naurach, Germany for this contract. He spent a meaningful time on his bike touring the company’s campus, looking into various archives including Adidas soccer boots, official ball and uniforms, and meeting and exchanging greetings with Adidas headquarters staff. He also finished shooting for the newly released soccer shoes campaign.