MGM Resorts International and BetMGM announced today that they are launching responsible game campaigns in nine National Football League (NFL) stadiums to promote GameSense, a responsible game program, during the upcoming football season. With this development, MGM Resorts and BetMGM are among the first game operators to promote responsible games through in-league marketing.
“This is a special moment because we are working with team partners to raise awareness of responsible games,” said Rhea Loney, chief compliance officer at BetMGM. “During the season, GameSense will play a pivotal role in reminding betting football fans to do so responsibly.”
In addition, MGM Resorts and BetMGM invest more than $1 million annually to support a variety of responsible gaming and problem gambling projects, including research, advocacy, prevention, marketing and organizational support. 경마
“The landscape of the gaming industry has evolved dramatically in recent years with the widespread legalization of online gambling and sports betting,” said Stephen Martino, SVP’s chief compliance officer at MGM Resorts. “Cooperation between operators and stakeholders is essential to ensure that responsible games remain a top priority. These efforts are essential to providing customers, customers, employees, and companies with the tools and information they need for a safe and enjoyable experience.”
GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Company (BCLC). The program focuses on positive, transparent, and proactive conversations with customers and customers about how to gamble responsibly. Gamesense messages and responsible gaming tips are now being delivered to guests on television screens in hotel rooms at MGM resorts across the country.
“AGA is proud to work with leaders like MGM Resorts and BetMGM to develop responsible games every day,” said Casey Clark, senior vice president of the American Game Association. “The ongoing investment to increase responsibility illustrates the commitment of the industry and the moon spirit of responsible gaming education.”
The MGM resort’s casino floor also features slot machines that display GameSense messages with QR codes that provide access to GameSense’s responsible game information and training materials. GameSense is extensively integrated into BetMGM’s desktops, mobile platforms, and sports betting kiosks, providing customers with consistent and supportive information that they have become dependent on across MGM resort properties nationwide. GameSense’s integration into BetMGM provides players with information on how to set responsible gaming limits while dispelling common gambling misconceptions.
The news is that MGM Resorts and BetMGM are partnering with the American Game Association (AGA) to push for a month of responsible gaming education (RGEM 2023) in September. During RGEM 2023, the two game leaders will focus on ensuring that guests and customers play responsibly within a legitimate and regulated market. MGM Resorts and BetMGM will also develop responsible games through research while improving staff training and community collaboration. MGM Responsible. BetMGM continues to partner with AGA’s Have A Game Plan. Let’s bet on a responsible game. A public service campaign to educate new and experienced betters about responsible sports betting.