Seventeen named UNESCO’s first Goodwill Ambassador for Youth

K-pop boy band Seventeen / Courtesy of Pledis Entertainment

Boy group Seventeen will be officially named UNESCO’s first-ever Goodwill Ambassador for Youth, becoming the first K-pop artist to pull off the feat.

Seventeen is scheduled to attend UNESCO’s nomination ceremony at its headquarters in Paris at 10:30 a.m. Wednesday (local time). The members will receive a letter of appointment from UNESCO Director-General, Audrey Azoulay, before delivering a 10-minute acceptance speech.

“The ceremony marks a historic milestone in global youth engagement and cultural exchange,” UNESCO said on its official YouTube channel.

Seventeen’s agency, Pledis Entertainment, said the appointment is the international community’s recognition of the group’s global clout.

“Since its debut in 2015, Seventeen has ceaselessly shared narratives about its growth in its music, communicating with young people worldwide,” Pledis said in a statement, June 11. “Through its music, the group has imparted positive messages to listeners, encouraging them to overcome hardships instead of getting frustrated.”

Seventeen recently made headlines for establishing two community learning centers in East Timor in cooperation with the Korean National 추천 Commission for UNESCO. This was part of the #GoingTogether campaign the two have been running since August 2022, which promotes the significance of education and encourages more people to take part in various educational activities.

Last November, Seventeen gave a speech at a special session of the 13th UNESCO Youth Forum in Paris, disclosing its plan to enhance educational infrastructure in the world’s least developed countries.

The group hit the music scene with the EP “17 Carat” in 2015 and has unleashed a string of hits such as “Very Nice” (2016) and “Don’t Wanna Cry” (2017). Its latest album, “17 IS RIGHT HERE,” which came out in April, sold more than 2.9 million copies during the first week of its release and debuted at No. 5 on the Billboard 200 chart.

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